Online booking: subscription or custom-built?

Whatever the tool, check these points:

• offer only slots that are really free, with a limit on places;
• show a clear summary before confirming;
• send a confirmation by e-mail, to the client and to you;
• let you close a day or a period in a few taps;
• apply your cancellation rules and, if you want, take a deposit;
• work perfectly on a phone.

It is quick to set up and often has many features: text reminders, several calendars, sync with other tools.

In return, it is paid every month for as long as you use it, some take a commission, and the display remains the software’s own, sometimes on a site other than yours.

It is built for your website, in your colours and following your rules, and you own it. It is paid once; any hosting or e-mail sending costs stay low and are stated in the quote.

It suits businesses with clear rules: one type of session, rooms, limited places.

• You have several practitioners, several calendars and need text reminders: existing software is often simplest.
• You want booking to be part of your website, with your rules and no software subscription: custom-built makes sense.
• You are unsure: describe your business before the quote, and I will tell you honestly which way suits you.

The Transversale demo shows a complete booking flow: journey, seats, summary. The “Your website in 30 seconds” demo composes a coach website with booking and shows the starting price.